Ltd. Racing jersey
The adventure of Badlands 2023
The wildest gravel challenge in Europe
The challenge covers over 800km, starting in the forests of Sierra de Baza and Sierra de Huétor, the deserts of Gorafe and Tabernas, passing through the coast of Cabo de Gata, the mountains of Alpujarra, and finishing in Capileira, a mountain village located at 1.436m of elevation on the foothills of Sierra Nevada.
For this big challenge, we decided to design the “Racing jersey” inspired by Pop Art, but
always keeping in mind the purpose of the jersey: a high-performance piece of gear.
We played with the idea of a shirt covered in stickers that would always reference the brand.
The Gorafe Desert, known as "Los Coloraos", is one of the most incredible landscapes in Europe
After countless bocatas over 75 hours and 15,000 meters of elevation gain, we managed to complete 800km of pain and fun.